Medical Marketing Case Study: Focus-MD & Focused Parenting
Supporting a Multi-Location Medical Practice and a Digital Parenting Education Platform
Client: Dr. James Wiley / Focus-MD
Industry: Healthcare, ADHD Education and Family Support
Services: Website Development • Multi-Location Website Structure • Ongoing Hosting & Support • Digital Course Website
Services: Website Development • Multi-Location Website Structure • Ongoing Hosting & Support • Digital Course Website
The Challenge
Dr. James Wiley needed a professional web presence that could support a growing, multi-location ADHD medical practice while also making his expertise accessible to parents beyond the exam room. The challenge was serving different audiences—patients, parents, families, and local office visitors—without losing clarity, warmth, or a cohesive message.
What Kelly Marketing Created
I developed and continue to host Focus-MD’s primary website, along with connected office and location websites supporting the practice across Alabama.
I also designed and developed the website for Focused Parenting, Dr. James Wiley’s ADHD parenting video course. The separate education website helps parents explore the program, enroll, and access the course—extending his educational resources beyond an office visit.
A Connected Online Presence for Care & Education
Together, these websites create one connected digital foundation for Dr. Wiley’s work: local practice information for families seeking care, online support for multiple Alabama locations, and an educational platform that extends his guidance beyond an office visit.
Focus-MD Medical Website
Explore website examples designed to help families understand the practice’s ADHD services and find office information across Alabama.
Focus-MD
A Connected Digital Care Experience
Focused Parenting Education Website
Explore a dedicated course website that helps parents discover Dr. Wiley’s Focused Parenting program, enroll, and access educational resources.
"Kelly is one of the most creative and dependable professionals I have had the opportunity to work with. She possesses a rare ability to blend artistic talent with marketing strategy, producing designs that are both visually compelling and highly effective. Her responsiveness, professionalism, and commitment to excellence make her a tremendous asset to our organization."
— Meg Johnson, New Patient Coordinator, Focus MD, Inc.
Connect Your Practice with the Patients Who Need You
You bring the expertise and care. I’ll bring the strategy, design, and personal attention to help patients find your practice, understand your services, and feel confident taking the next step.
From the printed page to the digital screen—so you can run your business.
Your business deserves marketing as strong as the idea behind it. I bring strategy, creativity, print, web, and promotion together with purpose—building a polished, connected presence that earns attention, inspires confidence, and turns potential customers into lasting relationships.